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商品編號： 9-608-C07 出版日期： 1994/05/17 作者姓名： Janice H. Hammond 商品類別： Operations management 商品規格： 23p 再版日期： 2006/07/27 地域： Italy 產業： Grocery stores 個案年度： 1990 - 1990
商品敘述：
Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing a continuous replenishment program, under which the responsibility for determining shipment quantities to the distributors would shift from the distributors to Barilla. Describes support and resistance within Barilla's different functional areas and within the distributors Barilla approached with the proposal.
涵蓋領域：
Distribution planning;Logistics;Order processing;Suppliers
相關資料：
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